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Why Should Users Download your eCommerce Mobile App to Buy your Products?

Posted by: | Posted on: | Posted in: Mobile App Development

ECommerce companies today are taking their mobile strategy a step ahead, by adopting mobile apps, to give their users a truly dedicated shopping experience. Enlisted here are some facts and figures which may make some of you feel happy for already being a part of this mobile eCommerce revolution, while some of you might get those jitters for being deprived of the benefits of not adopting this new age technology of app only experience.

eCommerce Mobile App

ECommerce Mobile Statistics 2015 till date

  • 125 Million Consumers own smartphones – only in USA
  • 50 million Consumers own tablets – only in USA
  • 80% of shoppers used a mobile phone, while being physically present in a store, to look at product reviews, compare prices or find alternative store locations
  • 62% of smartphone users have made purchases online using their mobile device in last 6 months
  • 1/3rdof all ecommerce purchases during the 2013 holiday season were made on a smartphone
  • ECommerce dollars now comprise 10% of ALL retail revenue
  • An estimated 10 Billion Mobile Connected Devices are currently in use

ECommerce industry now, seems to have reached a point where websites (mobile responsive or not), are about to become obsolete. Specifically for the eCommerce market, it has become a trend for companies to move to an app only experience. You can check out, Indian eCommerce giant Flipkart has already done it.

Flipkart had the strategy and technology on their side, well in advance, to sweepingly announce their plans of shutting down their website in a year or so to transition completely to a mobile app. To start with they made Myntra, their recent acquisition, abandon its website in favor of a mobile app.

It is high time we understand and agree to this huge shift in the industry. However; this bold move though, clearly indicates that we are looking beyond the era of mobile responsive sites and heading full-throttle towards a fully optimized mobile experience. If this gamble is a start of a trend, we are likely to witness other large retailers follow the footsteps.

Debating separately on whether this decision will result in a drop in sales and substantial reactions from Flipkart customers is something that can prove to be a game changer, and we will be more than happy to be a part of it. Please post your comments in the section below for the benefit of one and all.

There have been unpleasant conversations and even claims being made that users should have all the freedom to shop. If they are forced to download an app, alike Flipkart and Myntra, there are chances that it can lead to high drop off rates and users turning to competitive sites that offer a more flexible user experience.

So then “Why should users consume internet data, memory and time to download your eCommerce mobile app and shop for your product?”The answer is that ONLY and ONLY, if they get something very valuable that meets their expectation in return.

But are you as an etailer providing your consumers, which you feel you are, something valuable and something that meets their expectations?

Here are some shocking etailer facts:

  • 40% do not have a mobile optimized store locator
  • 20% don’t have a transactional mobile site
  • 30% don’t have an iOS app
  • 28% don’t have an Android app
  • 44% do not have a tablet optimized site
  • 46% don’t support responsive web design

Trust me, this is the time where retailers could and should,do more for mobile shoppers, as they are the reason for the sustainable existence of eCommerce industry. Strategically built and implemented mobile apps are the ones that assure you of significant benefits.We have tried listing some of the main ones for your consideration:

Benefits of Mobile Apps for eCommerce Retailers

  • Go ahead to increase adaptability

    Has anyone of you ever noticed; compared to mobile web, mobile apps are far more responsive with lesser connectivity issues. These mobile apps can also incorporate Smartphone features such as GPS, Bluetooth, address books and camera facilities for product and credit card scanning. So very convenient – isn’t it?

  • Be prepared to meet cross channel customer demands

    A research was conducted with some of the leading mobile service providers, including Weve, Vodafone, O2 and EE’s, where 46% users in the age group of 18-34 years said that Mobile was their first screen. What does this mean – it means that if you are one of those top retail brands, whether you are aware of or not, your customers expect you to provide them with an alternative of mobile web. Here you would certainly agree that mobile apps are increasingly becoming the preferred way of interacting with brands for most of the consumers.

  • Improved shopping UX to boost customer loyalty

    Mobile apps have opened up new avenues for enhancing customer engagement, by sending personalized push notifications to your customers in form of news, promos and information relevant to products and schemes. The combinations of push notifications and in-app rich messaging is proving to be really lethal, and has successfully created a truly powerful solution to improve conversions, engagement and revenue.

  • Insight to meaningful data

    Get your eCommerce mobile app designed and developed by experts, who allow you to not only engage your customers – but also to track and understand their shopping/buying patterns. Mobile analytics focused on retail/eCommerce empower you to collect valuable information on every single aspect of user interaction. This in turn helps you as a brand, to make data driven business decisions.

  • Payments and check-outs are a convenience

    Your mobile apps will help you to utilize the built-in smartphone features to make payments easily and streamline the entire payments process. Even your check out process can be made flawless with help of several internet banking apps, credit card scanning, digital wallets and many more. A practical scenario, likely to become real life fact, is that from next year onwards UK retailers will be able to use their iPhone Touch ID for payment authentications via Apple Pay.

Ask your mobile app development company to design an app, which gives optimal user experience and benefits as compared to mobile sites, which will ensure that loyal customers will select mobile app as their first preference. You as a retailer should be smart enough to understand that more and more transactions are completed via mobile devices and make them work to your advantage. You should adapt mobile strategies in order to meet customer expectations and boost customer loyalty.

About the Author:

Chirag Shivalker
Chirag Shivalker is one of the very few business writers with flair of social commentary through his technical writing. With A decade long experience in technology writing and trend analysis Chirag is an expert in technology and technological trends along with business writing. Technology in mind and words at will Chirag is an all-rounder who has established his writing capabilities’ in multiple technology disciplines.

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